Texas State Career Services

Advanced Social Media and Analytics

A course that will provide students with an advanced understanding of social media, marketing plans and social media analytics. Students will build company and/or journalistic profiles on the top social networks – Facebook, Twitter, Pinterest, YouTube, Instagram and more –to engage with audiences and communities and utilize analytical tools to track success. Each semester, students will receive a real client to apply the skills learned during this course.

Monthly, students produced analytic reports for Texas State Career Services’ different social media platforms.
In partners, Students produced social media posts for the client.